![]() The control panels in front of the booths opt for the visitors to experiment with the set in order to find their own sweet and cool style.įurthermore, various Jibbitz charms will be used to personalize the photo moments by putting them on the interactive board. With three selfie booths that uniquely depict each of the Mi-styles and maintain the key visual aesthetic, the campaign seeks to stay close to Yang Mi’s fans and the Gen Z female consumers, who are split into style-shoppers and true-love fans.įans could personalize the photo moment with three shareable booths furnished with interactive photo, sound, and lighting booths. Shanghai, China – Global footwear brand Crocs in China has launched an interactive and playful, physical installation at Taikoo Hui Shanghai, in order to promote the ‘Crocs for Yang Mi’ collection, with global brand ambassador Yang Mi, tapping into the Chinese actress’ enormous fanbase.Īccording to Crocs, the creative idea was inspired by Yang Mi’s personal style that a person is neither sweet nor only cool, encouraging fans to discover and show the multi-side charm of the campaign message, ‘Come as you are’.Ĭreated in collaboration with digital production company MediaMonks, the campaign execution will be via an experiential installation at Taikoo Hui mall, where photo booths were set up to capture its campaign theme ‘The Yang Mi Sweet and Cool Style’.
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